What is this new 'click here' trend on social media platform X? Know how to join it

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In the bustling realm of social media, trends come and go like tides, and X, led by Elon Musk, has been the epicenter of various viral phenomena. Recently, one such trend titled “Click Here” has been making waves on the platform for a week. But what exactly is it about and how does one engage with it?

So, what's the deal with the “click here” trend? Well, it involves users sharing an image with a simple directive: “Click here,” along with an arrow pointing toward the “ALT” text placed in the lower left corner. This seemingly straightforward trend has attracted attention from many organizations, from companies like Reliance Jio and DGI Games to celebrities, politicians and prominent figures like political parties. However, not everyone seems to be fully clued up on its purpose, with some scratching their heads in confusion.

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The motive behind the trend

In fact, the “click here” trend is rooted in the accessibility feature introduced in X two years ago. This feature aims to improve user understanding of image content by using ALT text descriptions provided by users upon image upload.

ALT text, also known as alternative text, serves as a simple yet effective way to make X more accessible to people with disabilities. According to X, adherence to image description guidelines is important because it facilitates engagement for users who are blind, have low vision, use assistive technology, live in low-bandwidth areas, or want additional context.

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Lack of such descriptions can hinder engagement with posts, as it deprives users of crucial information about the images being shared. However, the clever twist behind the “click here” trend is using this feature to convey a message. By including a “click here” image in a post and combining it with hidden “alt text” — which can be informative or whimsical in nature — users can cleverly use this feature to convey their intended message.

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How can this feature be used effectively?

Curious how to hop on the “click here” bandwagon? Fear not, because the process is much easier than you think. X advises users to enable this feature by navigating to the “Compose image descriptions” option in the app's accessibility settings. After activation, users can seamlessly add descriptions to images by pressing the “Add Description” button that accompanies each thumbnail in Composer. These descriptions, which can span up to 420 characters, ensure that visually impaired users can access important image context through their assistive technologies such as screen readers and braille displays.

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