LinkedIn is experimenting with a TikTok-like video feed in its app Tech Crunch

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LinkedIn is testing a new TikTok-like short-form video feed, the company confirmed to TechCrunch on Wednesday. With this new test, LinkedIn joins a number of other popular apps that have launched their own short-form video feeds following TikTok's rise in popularity, including Instagram, YouTube, Snapchat and Netflix.

The feed was first spotted by Austin Null, director of strategy at influencer agency McKinney. Null posted a short demo on LinkedIn showing off the new feed, which sits in a new “Video” tab in the app's navigation bar. Once you tap on the New Video button, you'll enter a vertical feed of short videos that you can swipe through. You can like, comment or share the video with others. The company did not share details about how the feed decides which videos to show users.

While the new addition is similar to the vertical short-form video feeds you see in other apps, but those feeds include a variety of content from comedy to cooking videos, LinkedIn's feed clearly focuses on careers and professionalism. While you can always post videos on LinkedIn, the new dedicated feed is designed to increase engagement and discovery on the platform by displaying bite-sized videos that people can quickly scroll through.

Microsoft-owned LinkedIn says videos are becoming one of its users' preferred formats for learning from professionals and experts, so it's testing a new way for users to find relevant videos. The feature is in early testing, so not many people have access to it yet.

The launch of the new feature comes as many creators have built significant followings on TikTok to share advice and experiences on topics such as career growth, job searches and professional development. LinkedIn's new feed gives creators a new place to share their video content and reach more viewers. LinkedIn will likely monetize the feed at some point in the future to entice creators to post their video content on the app.

While this feature offers new opportunities for creators, some users may not see the new feed as a welcome addition to the app, as they may be overwhelmed by the many different short-form video feeds within popular apps.



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