Instagram, Threads Begin Limiting Recommendation of Political Content

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Instagram users are no longer bombarded with unnecessary political content in their feed.

According to Variety, Instagram, in a blog post, said it “doesn't pre-recommend” political content from accounts users don't already follow.

The same approach applies to Threads, a Twitter-like app launched last summer under the Instagram brand.

“We want Instagram and Threads to be a great experience for everyone. If you decide to follow accounts that post political content, we don't want to get between you and their posts, but we also don't want to pre-recommend political content from accounts you don't follow,” the Meta-owned company said.

Both apps still add a setting for users to choose whether they want to see political content recommendations — and the same control will roll out on Facebook at a later date, according to the post. Instagram defines “political content” as “related to laws, elections, or social issues.”

“Our goal is to preserve people's ability to choose to interact with political content, while respecting each individual's appetite for it,” Instagram head Adam Mosseri wrote in a post on Threads.

The updated policy to disable the recommendation of political content applies to areas on Instagram including search, reels, in-feed recommendations and referred users.

Meta is already prioritizing political content on its social apps, including Facebook. “People have told us they want to see less political content, so over the past few years we've improved our approach on Facebook to reduce the amount of political content — including politicians' accounts — you see in Feed, Reels, Watch, Groups You Join and Pages You Like,” the company said in a statement on its Transparency Center site. As explained in the post, Variety reported.

In an Instagram blog post, it said professional accounts on the app can check an account status setting to see if their posts qualify for a recommendation — based on whether they've recently posted “political content.” If an account's posts are blocked from Instagram recommendations, pro users can edit or remove recent posts to regain eligibility, or request a review if they disagree with Instagram's status.

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