Google lets you swipe right or left on clothes to get better fashion recommendations Tech Crunch

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Google is rolling out an update that will make it easier for users to find personalized shopping results, the company announced Wednesday. The new feature allows users to rate different products to get style recommendations while shopping for clothing, shoes and accessories. The update comes as Google continues to compete with companies like Amazon and Walmart, which have released AI-powered features to compete with Google's shopping capabilities.

When you search for something like “men's polo shirts” on Google, you'll now see a new section labeled “Style Recommendations.” Rate options with thumbs up or thumbs down. You can also use a Tinder-like swipe gesture to rate products. If you are not sure about a topic, you can skip it. After you rate a selection of products, Google displays personalized results for you to browse.

Image Credits: Google

If If you don't find what you're looking for, Google gives you the option to rate more items and see more results. Google remembers your preferences, so if you ever search for men's polo shirts again, you'll see style recommendations based on your past favorites.

If you accidentally give a thumbs up to a product you don't like or don't want to see personalized shopping results at all, you can manage your preferences by Tap the three-dot menu next to the result and navigate to the Personalization options in the “About this result” panel.

The new feature will be available to all US shoppers using mobile browsers and the Google app. Google has not revealed when it plans to expand this feature to more countries.

The company says people shop on Google more than a billion times a day and see more than 45 billion products in their results. Google revealed that it updates more than two billion listings every hour with the latest information on price, stock availability and shipping details.



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