Google Chat may be getting a feature like WhatsApp channels; Learn all about 'Ads'

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In an effort to boost its presence in the social media market, Google is adding a nifty new feature to its messaging service Chat. Google Chat, which replaces Hangouts, allows users to stay in touch and collaborate with others on projects. However, unlike WhatsApp channels, it now allows for broadcast communication. That may soon change as leaks suggest that a new 'Announcements' feature could make its way into Google Chat.

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Google Chat 'Ads' feature

According to a report by Android Police, tipster AssembleDebug has shared details about the upcoming 'Announcements' feature. In an X post, the tipster said, “Google Chat is working on a new 'announcements' feature that will allow you to 'broadcast and share updates with your groups'.”

This means that with the 'Advertisements' feature, Google Chat users will be able to choose between two options when starting a new conversation – Collaboration and Advertisements. This collaboration allows users to “collaborate on projects, plans, or topics.” With it, they can assign tasks, share files, and manage conversations through threads.

On the other hand, the advertising feature brings broadcast functionality, allowing selected users to post messages and share updates with the people they want, like WhatsApp channels. Although the tipster says, “There's not much information about it yet,” a screenshot of what appears to be the UI at work shows how the feature works.

Also Read: Google Photos Introduces Favorites Shortcut!

Other features

Google Chat has been getting more updates lately, probably in an effort to catch up with the competition. In November, Google revamped the navigation system for the Chat app on Android and iOS devices, and it brought a pill-shaped navigation bar that allows easy and quick access to Gmail, Chat, and Google Meet.

In the same month, Google also introduced the ability to comment directly on Docs and Sheets, a feature helpful in collaborative spaces. Additionally, Google will now show more content threads to give users more context when replying to chats.

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