Google brings the artist formerly known as the Bard into the Age of Gemini; Sundar Pichai says he supports the 'entire ecosystem'

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Google rebranded its Bard chatbot as Gemini and also unveiled a new artificial intelligence (AI) system behind it. Now called Gemini, the chatbot offers users the option to enhance its reasoning capabilities through a paid subscription model for the Gemini Advanced version. In effect, Gemini Advanced offers the best of Google's AI features in one place, but you'll need to subscribe to the new Google One AI Premium plan.

CEO Sundar Pichai said in his blog, “The version with Ultra, called Gemini Advanced, is a new experience that is more capable of reasoning, following instructions, coding and creative collaboration. For example, it could be a personal tutor tailored to your learning style. Or it could be a creative partner, helping you plan a content strategy or create a business plan.”

A $19.99 per month subscription is available for US customers to get Gemini Advanced and it includes the more powerful Ultra 1.0 AI model. And what comes with that cost? Two terabytes of cloud storage typically costs $9.99 per month. Additionally, access to Gemini is provided in Gmail and the Google productivity suite.

What was the reason for the name change? Reuters quoted product lead Jack Krawczyk as saying that Google's AI approach has matured, bringing “the artist formerly known as the Bard” into the “Gemini era.”

He said, “Bard is the best way for people to experience our most capable models first-hand. To reflect the advanced technology at its core, Bard is now simply called Gemini. It's available on the web in 40 languages ​​and coming soon. The new Gemini app on Android and the Google app on iOS.” “

“Gemini is evolving into more than just models,” Pichai said of Gemini's extended lifespan. It supports the entire ecosystem — from the products billions of people use every day, to the APIs and platforms that help developers and businesses innovate.

Users can access unique answers

Krawczyk says highly capable generative AI technology can suggest new content on command and handle unanswered questions online.

How to access

The company said Android users can choose Gemini as the default digital aid on their phones, accessing it through an app, the power button or by saying “Hey Google.” Gemini is also coming to Google's iPhone app, he added.

Pichai also hinted that more advanced models like this will be released. He said, “These latest updates reflect how we are boldly approaching innovation and responsibly developing and deploying this technology. And we're already hard at work training the next iteration of our Gemini models — so stay tuned for more!”

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