Can money buy you love? Score dating app to match users based on credit score! To debut on Valentine's Day

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In the digital age where online dating has become more nuanced, a new trend is emerging that places more emphasis on interests or physical attractiveness than compatibility. This is indicated and the trend is set to be captured by the launch of the new SCORE dating app which will launch on Valentine's Day in the United States. And it's already sparked conversation with its unique approach: matching potential matches based on their credit score!

The concept gained traction after a Boston-based accountant displayed her stellar credit score on her Hinge profile, receiving positive responses from suitors intrigued by her financial responsibility. This has sparked interest among Gen Z and millennial daters, culminating in the upcoming launch of the score.

Luke Bailey, CEO of Neon Money Club, the fintech company behind Score, described the app as a social experiment with financial education. He highlighted the potential importance of a high credit score in indicating stability and reliability, key factors for long-term relationships, the Financial Times reported.

Bailey points to a 2015 Federal Reserve study that suggests a correlation between high credit scores and a propensity for committed relationships. However, credit scores do not necessarily equate to wealth, as they are influenced by a variety of factors beyond income.

Ensuring integrity through credit checks

To maintain integrity, the score requires users to pass an Equifax credit check, with a minimum score of 675 for acceptance. Although the exact score is not revealed in the profiles, mutual matches indicate compatibility in this aspect.

Despite its potential benefits, SCORE's launch in Britain remains uncertain due to cultural differences regarding financial discussions in dating. Bailey acknowledges that financial compatibility is only one factor among many factors that people consider in a partner.

Financial transparency in modern romance

The introduction of the score reflects a broader trend of increased financial transparency in dating, with some elite apps even mandating wealth verification checks. This shift underscores the growing importance of financial compatibility in modern relationships.

In a society where the costs of dating are financially damaging, the prospect of balancing financial goals with romantic pursuits presents both challenges and opportunities. As people navigate the complexities of modern dating, Schor offers a novel approach to fostering meaningful connections beyond surface factors.

As the dating landscape continues to evolve, the score reflects on the role of financial compatibility in shaping romantic relationships in the digital age.

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