Bumble today announced the launch of a new AI-powered feature designed to help spot spam, scam and fake profiles. The new tool, called Deception Detector, aims to help Bumble users take action on malicious content before they ever see it.
In testing, Bumble found that the tool was able to automatically block 95% of accounts identified as spam or scam accounts. In the first two months of testing the tool, Bumble reduced user reports of spam, scam and fake accounts by 45%. Deception Detector works with Bumble's human moderation team.
The new feature was launched after internal Bumble research found that the risk of fake profiles and scams is a top concern of users in online dating, the company said. Research shows that 46% of women are concerned about the authenticity of their online matches on dating apps.
“Bumble Inc. was founded on the mission of empowering women to create equal relationships and make the first move, and Deception Detector is our latest innovation as part of our ongoing commitment to our community to ensure the connections made on our apps are genuine,” Bumble CEO Lydian Jones said in a statement. “With a particular focus on women's experience online, we recognize that in the age of AI, trust is more important than ever.”
The Federal Trade Commission (FTC) reported last year that romance scams cost victims $1.3 billion in 2022, but the average reported loss was $4,400. While romance scammers often use dating apps to target people, targeting people via DMs on social media platforms is more common, the report said. For example, 40% of people who lost money to a romance scam said the contact started on social media, while 19% said it started on a website or app.
The new tool is designed to make Bumble's latest AI feature app safer. In 2019, Bumble introduced a “Private Detector” feature that automatically blurs nude images and labels them in chats, allowing users to view the image or report the user.
Bumble is also using AI in Bumble for Friends, the company's dedicated app for finding friends. The app recently launched AI-powered ice breaker suggestions that help users write and send a first message based on the other person's profile. You can adjust the question or ask for another suggestion, but you can only use one AI-generated icebreaker per chat.
It's worth noting that both Bumble and Bumble for Friends have a Private Detector and Deception Detector in use.