boAt, recognized as India's leading audio wearable brand and the second largest globally, has entered into a significant collaboration with Bollywood personality Ranveer Singh. In a move beyond traditional brand partnerships. Singh has become a part of the boAt family, but has invested an undisclosed amount in the company, playing a key role as a key shareholder in its future endeavours.
The partnership leverages Singh's entrepreneurial spirit and his keen understanding of the audio preferences of the younger generation. This investment is a vote of confidence in Bot Vision, which will contribute to the growth of the brand in the Indian and global markets.
Aman Gupta, co-founder and CMO of boAt, emphasized the alignment between Singh's energy, passion for music and boAt's core values. The strategic involvement and investment from Ranveer Singh affirms the brand's mission to revolutionize the audio experience in India, redefine sound and foster a society driven by passion and innovation, he said.
Known for his dynamic performance and style, Ranveer Singh expressed his excitement about the collaboration, highlighting the resonance between boAt's commitment to sound quality and its connection with the youth. His investment represented more than a financial decision; It is a collaborative effort to bring about a revolution in enhancing the sound experience in India.
This collaboration marks a significant milestone for boAt, not only as a technology-driven brand but also as a champion of youth culture and bold aspirations. Bot with Ranveer Singh is shaping the future of audio in India, the company said in a statement.
The partnership paves the way for Ranveer Singh's involvement in boAt's upcoming campaign for the brand's sub-brand 'Nirvana Series', which offers premium audio products. The campaign, in collaboration with Bangalore-based creative agency Talented, captures the immersive experience of the bot's Nirvana range, showcasing features such as an impressive 120-hour battery life, the bot's signature sound and state-of-the-art active noise canceling technology. .
For lovers of boat products, the upcoming 'Lost in Nirvana' campaign with Ranveer Singh promises an exploration of the extraordinary features of the Nirvana range, offering a glimpse into the brand's commitment to delivering an unparalleled audio experience.
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