boAt thinks it's better than Apple and wants you to think differently. Social media responds

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In a tech world dominated by giants like Apple, it takes courage for a small player to step up and challenge the status quo. Indian audio brand boAt did exactly that with its recent announcement, which sparked a heated debate on social media.

The Advertisement, shared on social media platforms X, featured boAt's earbuds alongside Apple with the caption “Think Better” and the call to action: “Don't be a fanboy, be a boAthead.” It's a clear shot at Apple aimed at encouraging consumers to rethink their allegiance to the tech giant.

Also Read: Rs. Over the top earbuds. 2000: A brief look at Bot AirDopes Atom 8, pTron Bassbuds Duo and more

Surprisingly, the announcement received mixed reactions from social media users. BoAt has been praised by some for its courage and willingness to challenge industry giants. They found it a refreshing change and praised the bot for promoting Indian brands and providing competitive alternatives to global players.

However, not everyone was impressed. One user pointed out that while confidence is admirable, the bot still has a long way to go to match Samsung and Apple. Comparisons have been made to other industries, with one user trolling Mercedes as Maruti trolled Bot's jab at Apple—a comparison that didn't sit well with everyone.

Others questioned the ad's effectiveness, suggesting it could come off as alarmist or pessimistic. Still, some defended the bot, with company founder Aman Gupta praising it for its marketing savvy. They speculated that the controversial ad was a strategic move to position the bot as a viable alternative to Apple for consumers who value performance over brand cachet.

Interestingly, some users have shared their personal experiences, revealing that they have owned both Apple and boAt products and found little difference in quality between the two. For them, brand loyalty is secondary to functionality and affordability, making boAt a compelling choice.

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