Apple Brings Enterprise Device Management to Vision Pro | TechCrunch

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In recent days it has been hard to avoid news about the company's foray into the virtual reality market, the Apple Vision Pro. It was officially released on Friday to much fanfare, but what does it look like on the Enterprise?

It's too early to tell, but the company is doing everything possible to make itself friendly to IT departments. For starters, it announced that Apple is integrating Vision Pro into the device management process, which should make IT pros happy. That means IT can manage these devices the same way they handle iPhones, iPads, watches and Macs, with easy activation when employees are onboarded or get new devices.

In the past, companies looked at augmented reality and virtual reality for enterprise use cases such as manufacturing, design and field service. Apple sees the guided work you do at this point as a larger use case for training or executing a task. Having an unlimited desktop with access to common work applications is also useful for knowledge workers.

Today, the company announced that the beta release of visionOS 1.1 will include device management for the first time. “We're going to bring the device management capability into that beta,” Jeremy Butcher, global product marketing for the company at Apple, told TechCrunch.

“To unlock all (the power of Apple Vision Pro), we know businesses want to manage these devices at scale. So the good news is that we have a lot of great technology to bring to Vision Pro in that regard,” he said.

He pointed out that the company is giving IT pros the tools they expect to find on any Apple device, such as single sign-on, identity management and security. “So we're bringing that to Vision Pro as well. So it supports things like MDM (Mobile Device Management), managed Apple IDs. It's like a single sign on extension capabilities,” he said, giving some examples.

Apple sees the enterprise as a potentially large part of the AVP market, and it takes the ability to connect to existing systems to make that happen, said Steve Sinclair, part of worldwide product marketing for Apple Vision Pro.

“We're really focused on making sure we have the enterprise building blocks that companies expect for networking support, making sure we manage and protect corporate data with data protection, starting with some basic blocking. And dealing with type capabilities.” Those might include supporting tools like Microsoft Exchange, Google Workspace, and cloud infrastructure support that enterprise customers have come to expect.

Partners like Jamf, a Minnesota-based firm that helps companies manage Apple devices, will certainly love bringing AVP into the management fold.

“Apple Vision Pro offers businesses an incredible opportunity to transform the way employees work. And most importantly, it supports all the core foundations of an enterprise-grade device, from Secure Enclave to device management to biometric authentication to zero trust networking,” Matt Vlasach, VP of Product Management at Jamf, told TechCrunch.

Device management features are available in beta starting today.

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