Last week, Apple announced its new App Store rules after the European Union ordered it to change the way it does business in the region. While it allows third-party apps for iPhones in the region, it imposes a 50 euro cent fee for app developers, which has been criticized by various tech giants such as Spotify and Epic Games, and now even Microsoft. Apple's new move affects third-party app stores, including developers and apps. Recently, Microsoft responded to Apple's App Store rules, calling them a “step in the wrong direction.”
How Microsoft Responded to Apple's New App Store Rules
In line with European Union technical requirements, Apple has announced new rules for their App Store in which they allow third-party app stores for iPhones with a core technology fee on app developers. According to a Verge report, app developers will pay a fee of 50 euro cents for each annual app install after 1 million downloads. Additionally, Apple charges a 17 percent commission for third-party payment processors. After the announcement, various apps criticized the move. Sarah Bond, President of Xbox shared A statement on X says, “Apple's new approach is a step in the wrong direction. We hope they will listen to feedback on their proposed plan and work towards an inclusive future.
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Microsoft is currently working on launching their Xbox Mobile Store which includes popular gaming titles like Call of Duty: Mobile, Candy Crush Saga and others. This mobile store will be completely separated from the Apple and Google stores, running independently.
Now, with the new Apple App Store rules, it may create a hurdle to run a mobile store in the region. Earlier, Epic Games CEO responded by saying the new rules were “hot garbage”. Epic has long had a dispute with Apple over its App Store terms, and the case dragged through the courts until recently.
Daniel Ek, CEO of Spotify, in X Post “Apple's DMA announcement (which took a while), was very vague and misleading.”
The new App Store rules are riding on hundreds of millions of dollars for all popular apps running on the third-party App Store, and whether Apple will back down and announce new rules is still up for debate.
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