5 things you might have missed about AI today: TCS partners with Europ, Birlasoft unveils Cogito and more

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TCS partners with Europe for AI-driven IT transformation; Birlasoft unveils Cogito, a transformative productivity AI platform; Productive AI raises job loss concerns in entertainment industry; Taylor Swift deepfakes emerge from online AI challenge, Graphicani reports—this and more in our daily roundup. Let's have a look.

1. TCS partners with Europe for AI-driven IT transformation

TCS has secured a multi-year agreement with Europe Assistance, becoming its strategic partner to revamp the global IT operating model. The collaboration emphasizes co-innovation using AI and ML, using TCS's ignio AIOps solution to improve operational resilience and business agility. The partnership will help Europe improve operational insights, productivity, availability and scalability in its global operations. Hemakiran Gupta, Head of Banking, Insurance and Financial Services, Europe, TCS, expressed enthusiasm about the transformation journey, reported CNBC TV18.

2. Birlasoft Unveils Cogito: A Transformative Productive AI Platform

Birlasoft, part of the CK Birla Group, has introduced Cogito, a comprehensive generative AI platform aimed at revolutionizing enterprises. With a focus on innovation, optimization and automation, Cogito is designed to improve decision making, automate processes and improve overall business performance. The platform stems from Birlasoft's strategic collaboration with Microsoft's Azure OpenAI service, aligned with CK Birla Group's $2.9 billion initiatives, according to a Livemint report.

3. Productive AI raises job loss concerns in the entertainment industry

According to CVL Economics, generative AI is expected to lead to more job losses, especially in film and animation. In a survey of 300 leaders across six entertainment industries, 75 percent cited Gen AI tools as contributing to the elimination, reduction or consolidation of jobs in their departments. Sound designers, music editors, audio technicians and songwriters are expected to be affected, with 55 per cent, 40 per cent and 33 per cent of leaders respectively expressing concern, the Financial Express reported.

4. Taylor Swift Deepfakes Originated From Online AI Challenge, Graphica Reports

Recent apparent Taylor Swift deepfakes, circulating on social media, mark an online challenge aimed at circumventing security measures that prevent inappropriate AI-generated images from being created. 4chan users engage in daily competitions to find ways to bypass filters on image-generation services such as Microsoft Designer and OpenAI's DALL-E. Graphica's analysis reveals a disturbing trend, underscoring the broader problem of non-consensual AI-generated intimate images affecting different people, Bloomberg reported.

5. Huawei slows Mate 60 production amid high demand for AI chips

High demand for Huawei's AI chips, coupled with manufacturing challenges, prompts the Chinese tech giant to prioritize AI over the production of the premium Mate 60 smartphone. Huawei faces low yield rates at the facility that produces Ascend AI and Kirin chips. It reveals the impact of US restrictions on AI chip sales to China and Huawei's fight back from 2019 sanctions. According to a Reuters report, the move reflects Huawei's ongoing efforts amid the Sino-US technology standoff.

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